About Us

WHO WE ARE?

Images

Two Visionaries.
One Powerful Vision.
One Global Stage.

Glasgow, get ready to witness Pride of the Nation — an extraordinary fusion of fashion, awards, and exhibition, bringing the brilliance of Pakistani talent to the heart of the UK.

This landmark event is proudly presented by
Fida Hussain, Owner & CEO of Ezzone (UK),
and Arif Malik, CEO & Founder of Design Guru Communications (Pakistan).

Together, these two industry leaders are building a cultural bridge — showcasing creativity, craftsmanship, and excellence from Pakistan to an international audience in Glasgow. From the runway to recognition, Pride of the Nation is more than an event —
it’s a statement of vision, unity, and global representation.

Pakistani talent. Global platform. Glasgow stage.
65e9e402-b0d5-4038-91dc-970ff4495d92

DESIGN GURU COMMUNICATIONS

is an internationally acclaimed Advertising, Web, and Design Agency serving over 250 brands worldwide. Committed to excellence, we deliver creative, globally aligned solutions that meet the evolving needs of organizations across industries.

Recognized among the top agencies by business volume and client portfolio, we offer end-to-end brand communication services — from strategy and design to digital execution — helping brands connect, engage, and grow.

Led by CEO Mr. Arif Malik, a visionary leader and former Payoneer Brand Ambassador, Design Guru Communications continues to drive innovation and collaboration across the global digital ecosystem.
Ezone

EZONNE

Ezonne is an independent, Europe-based event company with extensive experience in organizing high-profile fashion events featuring renowned Indian celebrities and Pakistani designers. Since its establishment, Ezonne has successfully hosted a series of prestigious events in 2017, 2018, and 2019, bringing together diverse cultures through fashion, creativity, and glamour.

With a strong network in the South Asian fashion industry and a proven track record of excellence, Ezonne continues to bridge the gap between European audiences and South Asian designers, creating memorable experiences that celebrate style and culture.